Labelling and Integrated Safety Solutions +44 (0) 1925 715767

Durable line marking solution improves warehouse safety for carpet distributor Headlam


Headlam is a major carpets and floorcoverings business with a nationwide network of distribution centres and trade counters. With a 300,000 sq. ft head office in Coleshill, the company has a further 16 DCs spread across the UK from Plymouth to Scotland. The FTSE-listed business has enjoyed a busy time of late due to the booming housing market, which was incentivised by the stamp duty holiday announced by the Chancellor.


Planning Safety early helps ASG Services deliver the perfect solution for KitchenCraft

ASG Services’ unique ability to supply line marking, labelling, barriers and safety signage ensured a trouble-free warehouse installation for quality cookware distributor, KitchenCraft.


KitchenCraft is one of the largest distributors of quality cookware and dining products in the UK, indeed Europe. ASG Services successfully worked with the company to complete a full labelling and integrated safety solution at its new site.


When KitchenCraft came to plan out its new site in Birmingham, everything had to revolve around safety. Therefore, it had to work with a trusted partner, one that could deliver a quality solution, on budget and within timeframe.


Fortunately, KitchenCraft had started planning for the new site five years in advance of moving in and had begun working with ASG Services at least 12 months before the new site’s opening so it could drill down exactly what it needed.

Richard Williams, Technical Sales Support Manager, ASG Services said: “Planning well ahead is essential to a customer. The earlier they come to us, the better we can provide the solution they want, and we can implement it, and have it completed on time.”

We worked with KitchenCraft for 12 months to putt ogether a labelling and integrated safety solution. The factw e can provide line marking, barriers and safety signage isu nique in our industry and we want to work with customerst hat really see the benefits of planning ahead.

Chris Hopkirk – Sales Director, ASG Services

By planning ahead, KitchenCraft was able to agree with ASG exactly what it needed in terms of warehouse infrastructure, including barriers, labelling, walkways, signage and a lot more besides.

Tony Elliot, Operations Director, KitchenCraft said: “The benefits of planning well in advance is that you know exactly what you want and can manage costs.”

For the Birmingham site, the requirements were significant. In total, 2.1 km of lines (walkways, hatch boxes and marshalling lanes) were laid down internally, along with 33 sq m of solid (zebra and walking men) markings.

There was also 25 linear metres of guardrail, 72 metres of Armco and eight polywrap column protectors. In terms of safety signage, 227 signs were installed including Fire Exit and FLT Caution.

Such a new project also required a significant amount of labelling, with ASG producing 31,000 silverback labels for both pallet racking and shelving.

Externally, 714 linear metres of line marking was laid down, along with zebras, roundels, directional arrows and walking men, whilst 45 safety signs were erected, all designed to ensure the safe passage of workers around the warehouse’s exterior.


Stuart Keate, Installation Manager, ASG Services, said strong collaboration with KitchenCraft had seen a major project delivered to agreed timeframes.

“Successful project management ensured we had everything installed to the customer’s satisfaction in plenty of time for the go live date. Sufficient lead time enabled us to implement an effective plan. We secured all the materials upfront and avoided any delay in lead time.

“We were also able to schedule teams to carry out the installation and by working closely with the principal contractor we could ensure they met all the health and safety requirements for the site,” he said.

Tony Elliot, Operations Director, KitchenCraft added: “Safety for us as a business, protects our employees but actually improves productivity as well. I would recommend ASG Services, they accommodated our needs and communicated their plans well. The fit-out was exceptional and the job was completed on time with all the detail finished to a high standard.”

Click here to download the case study.

ASG fulfils safety needs for Ocado Erith DC

ASG Services provides line marking and clatter bar, traffic safety protection systems for Ocado, England’s leading online supermarket.

ASG Services support Ocado


Established in the year 2000 and now boasting over 580,000 active customers, Ocado is the world’s largest dedicated online grocery retailer. Its fourth Customer Fulfilment Centre (CFC4) opened last year in Erith, South East London and at 563,000 sq ft is not only the largest in its network, but is also the largest automated warehouse for online grocery in the world.

Servicing Ocado’s growing customer base in London and the south-east of England, at full capacity it can process over 200,000 orders per week. It stocks both Ocado’s and Morrisons’ full range of groceries, and is divided into ambient, chilled and frozen zones.


Poundworld benefits from ASG Services

Discount retailer Poundworld’s new West Yorkshire DC has been fitted-out with a wide range of products supplied by Warrington based ASG Services, the single-source provider of warehouse labelling, floor-marking and safety solutions.

Poundworld ASG Services Case Study

The Challenge

Poundworld is one of the UK’s leading discount retailers and is owned by US private equity firm TPG. Operating under the Poundworld and Bargain Buys brand names, the business serves over two million customers and sells around 11 million products a week.

In 2017, Poundworld moved in to a purpose-built 524,000 sq ft national distribution centre (NDC) in Normanton, West Yorkshire. Following its construction stage, the multi-million-pound Normanton NDC required a range of equipment to bring it to an operational level, several aspects of which were to be bespoke to this particular facility.

The equipment and services required at this stage of the project included: racking location labels; internal shot-blast line marking; external line marking; external galvanised security cages; internal mesh cages; internal and external pedestrian and vehicle barriers; and supervisor workstation plinths.

With the client being a low-margin discount retailer, a particular challenge of the contract was to ensure the work was delivered within budget.


Acorn Storage maximises racking safety for The Body Shop

Specialist pallet racking supplier and installer, Acorn Storage, provides Warehouse Partners’ solution to successfully increase safety at The Body Shop’s West Sussex distribution centre.

Acorn Storage, ASG Case Study


Established for more than 25 years, Acorn Storage Equipment Ltd is a supplier, installer and specialist in pallet racking, shelving and mezzanine flooring.
The Kent-based company provides a full pallet racking service: from off-the-shelf new and used pallet racking and storage through to professional design, supply and installation of pallet storage systems.

Acorn attributes its success to adaptability, long-standing expertise and bespoke approach; whether its customers require a complete design and build service or simply the supply of high quality new or used pallet racking, Acorn Storage Equipment is the company of choice.

ASG Services enhances Warehouse safety and identification system for leading 3PL


Warehouse labelling and safety solutions provider completes successful fit-out at Great Bear’s new Sheffield site.


Great Bear is one of the UK’s leading 3PL (third party logistics) companies, providing nationwide dedicated and shared user warehousing and distribution solutions for international
and blue chip clients.
Managing over 4.5 million sq ft of warehousing and operating a large modern commercial vehicle fleet, Great Bear has built up a reputation within the industry as a switched-on and innovative operator.


Great Bear’s commitment to sustainable expansion has been reflected in recent years with the opening of new sites including Northampton providing 475,000 sq ft, Chorley in Lancashire providing 230,000 sq ft and Bromborough in Merseyside providing 170,000 sq ft, amongst other Great Bear new site projects.
With ongoing expansion across the company in recent years, Great Bear needed a warehouse labelling and safety solutions provider that could complete projects cost effectively and to

As a reputable and reliable company with past experience working at Great Bear, ASG Services played a key role as supplier and installation expert for equipment fit-outs of Great Bear’s existing and new depots. Most recently, this included work at the new site in Sheffield, completed in late 2014.

Great Bear had no hesitation in approaching warehouse solutions specialist ASG, given the strong history of successful work completed on previous sites.

With a strong working relationship built up over a number of years, Great Bear was confident in working with ASG to ensure the project was completed to a high standard. Reliability and cost
were key factors that led Great Bear to choose ASG as a solutions provider.

Works undertaken by ASG on our projects have been completed safely, and in line with the project programmes in both unoccupied and live working environments.

Chris Bell, Facilities Manager, Great Bear


ASG supplies Kawasaki Robotics with new machine guarding solution for showroom

New SATECH solution installed at Kawasaki Robotics’ facility


Kawasaki Robotics (UK) Ltd is the UK robotics division of Kawasaki Heavy Industries Japan, and a leading supplier of industrial robots and robotic automation systems with a broad product
portfolio, able to service a wide range of applications all around the world.


At the end of 2011, the UK division moved into its premises in Warrington, relocating from an old site that they had been situated at since 1999. The previous premises were 15,000 sq ft and split over two different sites.


Independent Glass installs machine guarding solution by ASG Services

Fast turnaround and easy installation offer – combination of cost savings and enhance employee safety

independent-logoFounded in Glasgow in 1988 as glass merchant and toughened glass manufacturer for the architectural glass market, Independent Glass offers a comprehensive range of toughened and laminated glass plus a stock glass merchanting service. The company operates from four UK sites, three in Scotland and one in England, and with its specialist packaging facilities and fleet of vehicles, Independent Glass understands the logistics of transporting glass.

As a responsible supplier committed to the growth of its business and safety of its employees, Independent Glass continuously invests in new technology and equipment to ensure its facilities
and working environment remain as hazard- and accident-free as possible.


3P Logistics invests in the future with ASG Services and Wigan Storage Systems

Single racking and labelling solution helps streamline new site.

Since its initial humble beginnings in 2006, leading third party logistics firm 3P Logistics (3PL) has firmly established itself as one of the UK’s leading providers of eCommerce and order
fulfilment services to manufacturers and online retailers trading via well-known channels such as ebay and Amazon.


Airwair steps forward with ASG warehouse location solution

ASG Services provides labelling and barcoding system for iconic footwear brand

Airwair International – or, as you may know them, Dr. Martens – is a British footwear brand, which also makes a range of accessories from shoe care products to clothing. Dr. Martens’ continuing success saw the recent opening of a new 104,000 sq ft distribution centre in Raunds, Northamptonshire.


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