Labelling and Integrated Safety Solutions +44 (0) 1925 715767

Durable line marking solution improves warehouse safety for carpet distributor Headlam


Headlam is a major carpets and floorcoverings business with a nationwide network of distribution centres and trade counters. With a 300,000 sq. ft head office in Coleshill, the company has a further 16 DCs spread across the UK from Plymouth to Scotland. The FTSE-listed business has enjoyed a busy time of late due to the booming housing market, which was incentivised by the stamp duty holiday announced by the Chancellor.


ASG Services work with Headlam Carpets, again!

Headlam Carpets have awarded ASG a second site to have diamond shaving line marking installed. This will now be two sites of a 13 site roll out programme that ASG have been awarded.

Major fit out for Ocado leads to more projects.

ASG have completed a major line marking fit out for Ocado at Bristol and have been awarded an even bigger contract to provide a diamond shaving line marking solution for their Andover site.

November 2020: Hayley Taylor joins the board of Westbrook Industrial Ltd

Hayley Taylor joins the board of Westbrook Industrial Ltd as Operations Director. Having been with the company for the last 3 years Hayley has demonstrated a real understanding of the business and will as part of the board be able to contribute to the strategic planning and direction of the company.

April 2020: The UK is in lockdown, but ASG continue to support our customers.

Pandemic hits the country and the country is in lockdown. Despite this ASG continued to support its customers providing essential services to the UK. A range of social distancing products were produced to support the countries need to contain the virus. These included signage, screens and hand sanitisers.

February 2020: One of our largest projects completed!

We complete the H&M Hennes labelling and integrated safety solution for their new 600,000 sq do distribution centre in Milton Keynes. Supplying and installing shelf and rack labels, line marking, barriers netting and safety signage. One of our largest projects completed.

Mezzanine Products

Over the past few months we have seen an increase in customers looking for help with the risk of block stacked items falling into areas that could contain people moving about the facility. This can be both inside or outside.

Most of the time it is to protect a walkway where the client has a legal requirement to protect people in a facility.

We have also seen a continued requirement for netting on mezzanine handrails or even to protect the side of mezzanine floors. Either to stop items falling or to stop people throwing items up to the first or second floor!

In most cases we are able to design a solution using fabricated steel work, in some shape or form, combined with Gripple Limited cable technology, for which we hold a patent license, and a net made by ASG Services, a trading division of Westbrook Industrial Ltd that is slightly smaller than needed to add the required tension.

Thanks to Fibrestar Drums and The HEINEKEN Company for trusting us to look after their people.

How can the type of steel affect the adhesion of self adhesive labels?

More often than not the thickness of the self adhesive layer on the label can be between 12 and 20 microns thick.

That is only .012 – .02 mm which is not very much at all and as adhesives work on percentage surface contact if the surface you are sticking too isn’t very smooth adhesion can be affected.

With the majority of rolled steel products, such as pallet racking, the finish is very smooth and won’t cause a problem but there will be some steelwork around your warehouse where this is not the case.

On structural steel, the surface is far from smooth and this is where problems can occur. P&D arms, Mezzanine, heavy duty racking and building columns can be a problem.

The way round this is make sure the adhesive is significantly thicker with a more substantial label.

In our case we make a highly durable label which has carries a 200 micron thick adhesive which while may still only be .2mm thick allows significantly more surface contact between the steel and the surface. In most cases this is more than adequate.

If you are not sure, take a close up photo and send it to ASG Services and we will advise on how we can help.

Planning Safety early helps ASG Services deliver the perfect solution for KitchenCraft

ASG Services’ unique ability to supply line marking, labelling, barriers and safety signage ensured a trouble-free warehouse installation for quality cookware distributor, KitchenCraft.


KitchenCraft is one of the largest distributors of quality cookware and dining products in the UK, indeed Europe. ASG Services successfully worked with the company to complete a full labelling and integrated safety solution at its new site.


When KitchenCraft came to plan out its new site in Birmingham, everything had to revolve around safety. Therefore, it had to work with a trusted partner, one that could deliver a quality solution, on budget and within timeframe.


Fortunately, KitchenCraft had started planning for the new site five years in advance of moving in and had begun working with ASG Services at least 12 months before the new site’s opening so it could drill down exactly what it needed.

Richard Williams, Technical Sales Support Manager, ASG Services said: “Planning well ahead is essential to a customer. The earlier they come to us, the better we can provide the solution they want, and we can implement it, and have it completed on time.”

We worked with KitchenCraft for 12 months to putt ogether a labelling and integrated safety solution. The factw e can provide line marking, barriers and safety signage isu nique in our industry and we want to work with customerst hat really see the benefits of planning ahead.

Chris Hopkirk – Sales Director, ASG Services

By planning ahead, KitchenCraft was able to agree with ASG exactly what it needed in terms of warehouse infrastructure, including barriers, labelling, walkways, signage and a lot more besides.

Tony Elliot, Operations Director, KitchenCraft said: “The benefits of planning well in advance is that you know exactly what you want and can manage costs.”

For the Birmingham site, the requirements were significant. In total, 2.1 km of lines (walkways, hatch boxes and marshalling lanes) were laid down internally, along with 33 sq m of solid (zebra and walking men) markings.

There was also 25 linear metres of guardrail, 72 metres of Armco and eight polywrap column protectors. In terms of safety signage, 227 signs were installed including Fire Exit and FLT Caution.

Such a new project also required a significant amount of labelling, with ASG producing 31,000 silverback labels for both pallet racking and shelving.

Externally, 714 linear metres of line marking was laid down, along with zebras, roundels, directional arrows and walking men, whilst 45 safety signs were erected, all designed to ensure the safe passage of workers around the warehouse’s exterior.


Stuart Keate, Installation Manager, ASG Services, said strong collaboration with KitchenCraft had seen a major project delivered to agreed timeframes.

“Successful project management ensured we had everything installed to the customer’s satisfaction in plenty of time for the go live date. Sufficient lead time enabled us to implement an effective plan. We secured all the materials upfront and avoided any delay in lead time.

“We were also able to schedule teams to carry out the installation and by working closely with the principal contractor we could ensure they met all the health and safety requirements for the site,” he said.

Tony Elliot, Operations Director, KitchenCraft added: “Safety for us as a business, protects our employees but actually improves productivity as well. I would recommend ASG Services, they accommodated our needs and communicated their plans well. The fit-out was exceptional and the job was completed on time with all the detail finished to a high standard.”

Click here to download the case study.

ASG fulfils safety needs for Ocado Erith DC

ASG Services provides line marking and clatter bar, traffic safety protection systems for Ocado, England’s leading online supermarket.

ASG Services support Ocado


Established in the year 2000 and now boasting over 580,000 active customers, Ocado is the world’s largest dedicated online grocery retailer. Its fourth Customer Fulfilment Centre (CFC4) opened last year in Erith, South East London and at 563,000 sq ft is not only the largest in its network, but is also the largest automated warehouse for online grocery in the world.

Servicing Ocado’s growing customer base in London and the south-east of England, at full capacity it can process over 200,000 orders per week. It stocks both Ocado’s and Morrisons’ full range of groceries, and is divided into ambient, chilled and frozen zones.


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