Labelling and Safety Solutions +44 (0) 1925 710923

Poundworld benefits from ASG Services

Discount retailer Poundworld’s new West Yorkshire DC has been fitted-out with a wide range of products supplied by Warrington based ASG Services, the single-source provider of warehouse labelling, floor-marking and safety solutions.

Poundworld ASG Services Case Study

The Challenge

Poundworld is one of the UK’s leading discount retailers and is owned by US private equity firm TPG. Operating under the Poundworld and Bargain Buys brand names, the business serves over two million customers and sells around 11 million products a week.

In 2017, Poundworld moved in to a purpose-built 524,000 sq ft national distribution centre (NDC) in Normanton, West Yorkshire. Following its construction stage, the multi-million-pound Normanton NDC required a range of equipment to bring it to an operational level, several aspects of which were to be bespoke to this particular facility.

The equipment and services required at this stage of the project included: racking location labels; internal shot-blast line marking; external line marking; external galvanised security cages; internal mesh cages; internal and external pedestrian and vehicle barriers; and supervisor workstation plinths.

With the client being a low-margin discount retailer, a particular challenge of the contract was to ensure the work was delivered within budget.

The Solution

Having worked together on a previous contract, supply chain consultant Hatmill Ltd again chose ASG Services to help deliver the required aspects of the fit-out to its client, Poundworld.

ASG has worked on projects of a similar scale for other retailers – including Next, Regatta, Co-Op and Ocado – and clearly demonstrated its ability to provide a variety of products from one company and install them within the given timescale.

I would absolutely work with ASG again. They ‘get’ what customers want, in terms of a one-stop shop, and they are very good at managing the customer relationship.
John Hayward Logistics and Supply Chain Consultant, Hatmill Ltd

“We are unique in what we provide,” says ASG’s Sales Director Chris Hopkirk. “No one else can provide such a range of labelling and safety products and services from one company. We make delivery of these easy for the customer.”

Hatmill’s logistics and Supply Chain Consultant John Hayward adds: “We invited ASG to tender for the job, and Chris Hopkirk and (UK Sales Manager) Andy Burns were by far the most proactive and attentive, and were also commercially keen. The key part behind our decision to award the
business to ASG was their capability to provide a one-stop shop for the works involved.”

The Outcome

Poundworld’s new NDC services its entire network of 350 retail stores across the UK. The job was completed on time, on budget, and to the customer’s satisfaction.

One of the more impressive aspects of the project was the installation of five bespoke observation plinths – designed and supplied by ASG – which offered supervisor colleagues a
desking and IT solution whilst providing visibility across the shop floor.

Hopkirk says: “In order to demonstrate that we could deliver accurately and efficiently, we provided clear AutoCAD drawings of the scheme to allow the customer to fully understand the extent of the work involved.”

“They proved to be a good solution,” says Hayward, “and ASG worked well with our M&E contractors to ensure that the designs fitted in with capabilities in areas such as cable access. That was a really good piece of work. I would absolutely work with ASG again. They ‘get’ what customers want, in terms of a one-stop shop, and they are very good at managing the customer relationship.”

Hopkirk concludes: “A warehouse cannot be operational without those elements we designed and installed, and yet these critical aspects are often an afterthought. We would encourage anyone working on major projects such as this to save themselves time and money by talking to us – a company that has experience and expertise in advising and delivering the right labelling and safety solutions – early in the process. That way enables us to work seamlessly during the fit-out to help ensure the project is handed over to the client to their specified budget and timescale.”

Successful Shows During 2016

ASG had an extremely successful time during the busy period of exhibitions in 2016, including attendance at the leading materials handling exhibition IMHX in April, and at the PPMA Exhibition in September, both at the NEC in Birmingham.

The quality of end user visitors at both shows was very good, including a high number of blue chip companies who had enquiries.

Our key message was to promote our expertise in delivering large scale labelling and safety projects, alongside the promotion of key equipment, including steel mesh partitioning that was on display.

We also highlighted our key customers that we deal with to visitors. These include Dr Martens, Ocado Group, Kawasaki Robotics, Kuehne+Nagel, Brakes, London 2012, Wincanton and Halfords.

ASG Services strengthens the team

ASG is pleased to announce it has welcomed a number of new staff into the company recently. New team members who are now part of ASG include:

RackNets™ – New risk assessment calculator added to website

RackNets safety netting system offers an enhanced protective barrier against falling loads stored within pallet bays.

With traditional anti-collapse steel mesh solutions offering limited safety benefits for the user, RackNets™ netting is a modern alternative to Anti-Collapse Steel Mesh at the back of racks. Available through our trade partners.

Our new risk assessment calculator has been recently added to the ASG website, giving users the ability combined with their own risk assessments to determine the best RackNets solution for their business and needs. Once users have filled out the online calculator form with their specific storage requirements, hazards – including pallet fall-out and fall-through – and application used, such as wide or narrow aisles, they are advised of the most appropriate RackNets solution to use.

Click here for more information.

Investment in new printers and floor shavers

We recently invested in new high quality equipment, including printers and floor shavers.

Our new diamond shaved kit – a DTF25 3 phase diamond floor shaver – is in addition to existing kit, and is an upgrade providing our unique diamond shaving preparation.

This preparation is the most durable in our range, enabling line marking to last up to a decade in busy warehouse and manufacturing areas.

Our new printer, a Develop Ineo+ 1060 Konica Minolta brand, replaces an existing printer and will be used for printing all location labels supplied and installed to our customers.

It is a hot fusion digital colour laser printer with a 1200dpi print resolution capable of handling paper weight up to 300g/m2.

Netting video from IMHX

During the IMHX 2016 exhibition, we promoted our industry leading RackNets safety netting system available via our trade partners at Warehouse Partners, designed to offer a modern alternative to anti-collapse mesh at the back of racks, and an enhanced protective barrier against falling loads stored within pallet bays.

Click on the link to the right to view our netting video for the RackNets system displayed at the materials handling exhibition last year, which explains further benefits users can gain from investment in the solution:

Investors in People

We’re pleased to announce the recent award of the Investors in People accreditation to Westbrook Industrial Ltd, which included the sales divisions of ASG.

The Investors in People is an internationally recognised accreditation that sets the standard for better people management. The national business standard defines what it takes to lead, support and manage people well for sustainable results. It is held by 14,000 organisations across the world, and is underpinned by a rigorous assessment methodology and a framework which reflects the very latest workplace trends, essential skills and effective structures required to outperform in any industry.

The accreditation will be changing, so in future will be assessed against four grades within the IIP 6 framework; Standard, Silver, Gold and Platinum. The IIP framework underpins the standards set.

Movember 2016

Members of the ASG team took part in Movember this year – an annual event that takes place every November and sees men across the world grow moustaches to raise money for the charity The Movember Foundation which tackles men’s health issues including prostate cancer, testicular cancer, mental health and suicide prevention.

Westbrook’s sales divisions ASG’s ‘Mo Bros’, including Jordan Knight, Tony Gresty and Chris Hopkirk, registered on the Movember website and raised £225, helping to promote awareness of the charity’s mission.

Acorn Storage maximises racking safety for The Body Shop

Specialist pallet racking supplier and installer, Acorn Storage, provides Warehouse Partners’ solution to successfully increase safety at The Body Shop’s West Sussex distribution centre.

Acorn Storage, ASG Case Study


Established for more than 25 years, Acorn Storage Equipment Ltd is a supplier, installer and specialist in pallet racking, shelving and mezzanine flooring.
The Kent-based company provides a full pallet racking service: from off-the-shelf new and used pallet racking and storage through to professional design, supply and installation of pallet storage systems.

Acorn attributes its success to adaptability, long-standing expertise and bespoke approach; whether its customers require a complete design and build service or simply the supply of high quality new or used pallet racking, Acorn Storage Equipment is the company of choice.

Key support services offered from ASG

Ongoing customer support is crucial for ensuring that you business runs as smoothly and efficiently as possible. With this in mind, ASG has key support services in place to offer both a professional and personal approach to customer care.

Our national sales and support now covers the whole of the UK and includes field sales support, technical support, on-site support and telephone sales support. We can provide advice and guidance to help answer your queries and meet your service needs quickly and thoroughly.

Footer Logo One
Footer Logo One
Footer Logo One

Like to know a bit more about what we can do for you? Thats no problem at all!